Signals — my workbook

1 · The signs

Spine

Signals — a muted campaign.

Line (team)

You don't have to speak to be bold. Just signal.

Teaser date

03.11 — nothing else during teasing.

The two signs

The projected turn signal (amber arrows) and the welcome light (white diamond). Team decision: these two go on every piece.

The real signs on the car (Audi press photos)

Key visual — the style the team liked

How the variants run

When	Piece	Why
Teasing, week 1	D — arrows + 03.11	The signal announces that something is coming.
Teasing, week 2	E — diamond + 03.11	The welcome: people start to read the two signs together.
Teasing, last days	B — both signs + 03.11	The two signs meet. Still no line, no logo.
Launch week	A, C, F — line + logo	The reveal: the signs belong to the new Q7.

• to confirm The French version of the line. The deck is in French.
• internal AI images, GPT Image 2.5 medium. For my presentation only, not the client deck.
• On the car, the arrows point the way the car turns. In the key visual they point right, toward the date and the line.

2 · Invitations

Idea

The invitation speaks in signs. The arrows announce. The diamond welcomes.

Guests

About 70 for Nov 3 at Audi Anfa: 30 clients, 40 media and influencers.

Channels

WhatsApp for everyone (main channel). The printed card for the 30 clients. The same copy by email for media.

Owners

Owais, Rima (invitation formats)

WhatsApp in 3 steps

Printed — for the 30 clients

• WhatsApp: 70 guests is small enough to send by hand from Audi Maroc's WhatsApp Business account. The "Confirm" button links to a simple RSVP form.
• to test Glow-in-the-dark ink is strongest in green. Amber and white glow less. Print one test card before we promise it.
• to confirm The event time, and the French copy with the team.
• internal AI drafts, GPT Image 2.5 medium 1k. Not for the client deck.

3 · Teasing — creative tech

Rule (team)

Signs appear across the city with no information. Only 03.11.

My part

Creative tech, kept light: one mini web app as the hub, a Snap lens, WhatsApp stickers. Built in 1–2 weeks.

Owners

Youcef, Owais, Shadi (teasing) · Rita (influencer game)

A · Mini web app — countdown + drone show in the sky

One link on every QR code and WhatsApp message. By day: "Come back tonight." After sunset: point your phone at the sky, and a virtual drone show draws the days left, then tonight's sign. On Nov 3, the drones draw the new Q7. The team's drone show, for everyone, with no permits. 14 nights, Oct 21 → Nov 3.

Earlier screens (sign unlock version)

B · Snap lens — "Make the sign" (team idea: AR lens with body signals)

Raise your eyebrows: the amber arrows unfold around you. Open your hand: the diamond appears on the floor. The lens ends on 03.11. No car before Nov 3; on Nov 3 the same lens reveals the Q7. Built-in Snap triggers, 1–2 weeks with review. visuals next

C · WhatsApp stickers

The arrows and the diamond as animated stickers, sent in the invitation chat and in the web app. People use them as everyday signs. 1–2 days.

D · Sign loops (AI video) — needs the team's OK

5-second loops of the signs for Stories and LED: the arrows grow, the diamond unfolds. Abstract only, no car, no people, so they can pass as CGI. team rule "No AI-looking content for Audi" — ask Youcef and Rima.

E · Reveal puzzle — "Draw the sign" · open the prototype →

The car hides in the dark. Each gesture switches on one real light feature, and that light reveals part of the car. After five signs, the full Q7 appears. Teasing mode: the same gestures make only light and 03.11. At the event: guests do the last sign together, and the real car lights up.

Check: python3 audi-q7/proto/check.py drives all five gestures in Chrome. Final version: Audi CGI or 3D model instead of press photos. The step 3 image is a frame from Audi's video (low resolution).

Timeline if we win on Oct 13

Other teasing ideas for the team (not my part)

• internal AI drafts, GPT Image 2.5 medium 1k. Not for the client deck.
• No Q7 in teasing. The car appears only on the Nov 3 screen.

4 · Snap Map — two concepts

Tools

Promoted Places (paid pin on Snap Map, can open a lens — launched in the Middle East May 2026) · Map Component inside the lens (free) · GPS in the lens · Custom Location AR (lens tied to one place).

Check

to confirm Promoted Places in Morocco — ask Snap's MENA team. It is paid media: media plan (Youcef, Rita).

Concept 1 · "Tonight's sky spot" — to the drone show

Each night the drone show has a spot in Casablanca (Corniche, Parc de la Ligue Arabe, Marina). Snap Map leads people there. At the spot, the lens plays the full show; anywhere else, only a preview. The spot moves every night: a 14-night city game, merged with Rita's "Follow the signals".

Part	How
Pin	Paid pin on the showrooms only (a pin needs a real place).
Spots	On the free map inside the lens. Changes every night.
Build	Lens with map, GPS, sky show: 1–2 weeks.
Risk	People travel at night: pick safe, well-known places.

Concept 2 · "The way to the reveal" — to the Nov 3 event

The launch is private (~70 guests), so two layers. Guests: a Snapcode on the invitation opens a private lens that leads them to Audi Anfa, and the diamond welcomes them at the door. Public (only if Audi wants a public moment): the Anfa pin turns into the Q7, "Tonight · look up" — people watch from the street while the event stays inside.

Part	How
Private	Snapcode in WhatsApp step 2 and on the printed card.
Arrival	Scan the Anfa entrance on site before the event.
Public	Needs Audi's OK, security, crowd control.
No public moment?	The pin sends people to the sky reveal at home (concept 1), then to the open days.

• internal AI drafts, GPT Image 2.5 medium 1k. Snapchat UI shown as a mockup only.

5 · AR invitation — "Your sign"

Idea

Scan the invitation. The Q7 appears on your table, and its headlights project your name.

Honesty

The real digital Matrix LED headlights project light patterns, and the car projects fixed signs (arrows, diamond). Text and names exist only in AR — label it as AR.

Owners

Owais, Rima (invitations)

• internal AI drafts, GPT Image 2.5 medium 1k. Snapchat UI shown as a mockup only.

6 · POV invitation — "Votre signe"

Idea

Scan the invitation. Answer 3 questions. Watch your evening from the driver's seat, and see which Q7 signal is yours.

Why POV

We never show a face. The guest is the driver, and the car signals for them. No selfie, no per-guest AI render, every video checked before it goes out.

Owners

Owais, Rima (invitations)

The 5 films — one signal each

• internal AI drafts, GPT Image 2.5 medium 1k. The dashboards are not the real Q7 interior.

7 · PR box — "The name card"

Idea

Open the box: the light shows the rings and the two signs. Slide in your card: your name appears between them.

Real light

The card is the projector plate, like the lights under the Q7's doors. Black-coated glass, the laser removes the coating where the name is. Unlike section 5, this name projection is real.

Owners

Habib, Nadia, Rita (PR box) · Owais (help)

Part	How
Light	One small LED projector unit, USB-C battery. Lid switch for the signs, slot switch for the name.
Screen	Frosted panel inside the lid. The lid stops at a fixed angle, so the image is always sharp.
Card	Not cut metal: the centres of "o" and "e" fall out. A Casablanca laser workshop can do ~70 glass cards in a few days.
One card, 3 jobs	Box key, entry pass on Nov 3, and an NFC tap that opens the guest's film (section 6).
Fallback	The name glows through a window in the lid (backlight, no projection).
Checks	A scale model of the new Q7 from Audi. About 2 weeks after approval; order the LED units early.
Risk	Logo door lights are a cheap accessory. Heavy box, real glass, warm light, sharp focus, or it looks like a gadget.

• internal AI drafts, GPT Image 2.5 medium 1k.

8 · « Le mur des signes » — notes on the web and on the wall

Idea

Leave a short note about the signal that ties you to Audi. On Nov 3, all the notes glow on the showroom wall.

Spine

The team's line, « Certains signes ne changent jamais », told quietly by the people. No car graphics: only their words, a first name and a small amber sign.

Owners

Owais (creative tech) · Youcef, Shadi (teasing)

Part	How
Teasing, from Oct 21	A tab « Le mur » in the countdown web app (section 3). One build, one link.
Look	Same theme as the web app: near-black, thin white type, one amber accent. The line appears once, small.
Nov 3	The wall on the showroom screen. A new note fades in with a soft amber pulse, at the rhythm of the turn signal.
Open days	Visitors add a note on a showroom tablet. The wall keeps growing.
Photos	Not on the wall. Can return as an optional field on the web if needed.
Moderation	A person approves every note before it goes on the wall.
Seeding	Fill the wall first with the Audi Maroc team, clients and influencers.
Privacy	First name only, consent checkbox.
Build	Form, moderation page, full-screen wall page. About 1–1.5 weeks, alongside the web app.

• internal AI drafts, GPT Image 2.5 medium 1k.

9 · On ground — two interactive screens (Nov 3)

Zone

Two tall portrait screens beside the Q7. One gives you a photo with your name in its light. One lets you explore its features.

Hardware

The same screen model for both, in a thin frame like a full-length mirror. Rent two.

Owners

Owais (launch activation)

A · « Le miroir » — your name in the Q7's light

Type your name, make a signal, and leave with an instant photo: you, the Q7, and your name in its headlight beams. The team line, "You don't have to speak to be bold, just signal": the signal takes the photo. The name in the beams links to sections 5 and 6.

B · « Explorez le nouveau Q7 » — the interactive feature screen

Built on the "Draw the sign" prototype (section 3E). The car forms in 3D, the guest touches a point, and each feature has one gesture. All facts come from Audi's press release.

Part	How
Extra light gestures	Trace the diamond (door projection), tap 4 corners (warning), hold the rear (OLED lights, 8 digital light signatures).
End	The full Q7 lit, « Le nouveau Q7 ». A host books a night test drive on the spot.
Idle animation	A pre-rendered video loop, not real-time 3D. Needs Audi's 3D model or CGI footage.
Sound	A directional speaker above the screen, so the sound stays at the screen in a busy room.
Option	When the guest swipes the arrows, the real Q7 shows its turn signal (host in the car, on cue).
Build	About 4–5 days on the prototype: full screen, 6 feature screens, cards, idle loop, reset after 30 s without a touch.
Check	Headlights, roof and sound are options on the car. Confirm what the Moroccan launch trim has.

• internal AI drafts, GPT Image 2.5 medium 1k.